Social Media Marketing Services

Sharing content, exchanging ideas and actively engaging in real-time conversations, social moves at the speed of light. And for brands that can keep up, the rewards are tremendous.

Brand loyalty, customer engagement, qualified traffic and earned backlinks aren’t easy to come by. To get more out of your social marketing, you need to give more. Success comes from listening to your consumers, and providing them with the content they need, where and when they want it.

With ROI as the focal point of all of our efforts, we develop intelligent social campaigns that build audiences and motivate engagement by providing your consumers with content that offers genuine value and utility.

Social Media + Customer Engagement = MORE REVENUE

Social Media As A Business Tool

While social media started out as a consumer communication method, today’s leaders know that platforms like Facebook, Twitter, and LinkedIn are fantastic mediums for building dedicated communities, drawing traffic to websites, and driving revenue through conversions.

Social SEO has developed a full suite of social media services that help brands in Johannesburg and around the world take full advantage of these opportunities.

Our unique social media approach draws on over a decade of experience to design, execute, and manage effective social media strategies on behalf of our clients.

What You Can Expect

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Increased Client Engagement & Retention

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Increased Insight into Your Client Demographic

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Increased conversions, leads and sales

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Real measurable results and ROI

How Can We Help You?

Research & Design

We don’t believe in being everywhere at once. There are over 1000 social media platforms online, and the top five alone are too much for one brand to handle effectively. We help our clients perform internal and external research to develop a clear understanding of their brand, their message, and their audience. We use this information to help them focus on the right platforms based on their unique situation.
Our design team understands that social media is a unique medium for communication and content consumption. That’s why we help brands optimise their content and develop new content to meet the specific challenges that social media presents. mobile optimisation, a focus on speed, and an appropriate tone all come into play when designing content for social media.

Community Management

Social media takes community building, engagement, and management to a much higher level than traditional marketing methods. Successful brands have built communities filled with hundreds of thousands of followers. We work with clients to build communities over time through strategic communication and effective use of content. We monitor social media around the clock, and quickly respond to negative posts to alleviate concerns and create positive experiences.

Measurement & Reporting

Many marketing agencies rely on what we call “vanity metrics” to quantify social media success. With more than a decade of social media experience, we’ve learned which metrics impact your bottom line and which just look good on paper. We monitor key metrics on a daily basis, and use the information we gather to constantly improve social media strategies on behalf of our clients. If we’re managing your social media presence, you’ll receive a monthly report that shows data in a way that draws a direct line between your social activity and your revenue growth. Our focus on relevance and ROI helps you know you’re using your budget appropriately.rs market online. We will use this knowledge to help you out-market your competition.

Consultancy

We realise that many brands prefer to manage their social media efforts with an internal team of employees. We’ve developed a comprehensive consultancy program to help teams develop effective social media strategies, build and manage communities, and measure performance over time. Our training and workshops have helped brands around the world to develop their own social media teams.
If you’re ready to take full advantage of social media, consider choosing Social SEO as your partner. Whether we’re acting on your behalf or aiding your internal team, we can help you drive positive results that have an impact on your bottom line.

Want to talk to us?

Content

Content creation for Social Media campaigns can be a daunting task for any business. New and fresh content needs to be posted to the platforms regularly. It is also not enough to just rehash or curate other posts. To be successful, the content posted needs to be engaging and must follow a logical flow throughout the sales funnel.
We have a successful formula for content creation that we have developed over many years.

Platform Selection

There are many Social Media platforms out there and not all are a good match for every business type.
Let us sue our experience and expertise to help you select the best platforms for your Social Media Marketing Strategy. Getting this right can be essential to running a highly successful campaign.

Viral Marketing

The basis of viral marketing is in the spread of information by word-of-mouth (see Word-of-Mouth marketing), but modern technology has allowed the viral effect to include many Internet-based platforms as well.

The viral effect can spread through many different networks, including:

  • Word-of-mouth
  • Email
  • Social networking sites (Facebook, Twitter, LinkedIn, etc)
  • Video sharing sites (Youtube, Vimeo, etc)
  • Web forums

Viral marketing typically supplies its audience with something of value for free. This can be something as simple as an amusing song or game. Whatever the viral content is, it must encourage people to share with others so as many people as possible receive the content’s message.

Relationship Development

The importance of Relationship Development in the business world is often under-acknowledged, especially in contrast to the more specialized skills and expertise involved in running a business. However, effective relationship building is a crucial ingredient in business success, perhaps even the critical success factor.
A properly designed and managed Social Media Campaign can ensure constant and effective relationships with your clients.

Demographic & Statistical Insights

Unlike more ‘Analogue’ marketing methods, Digital Marketing offers a wealth of constantly updated data of the effects and interactions of your existing and potential clientele.

Being able to reliably interpret this data allows you to constantly make small changes to your social media campaigns to increase their effectiveness. It also allows for an accurate calculation of ROI.

Social Media + Customer Engagement = MORE REVENUE

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