Public Relations Services

INTEGRATED PR STRATEGIES & EXECUTION

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. From traditional PR and media liaison, to digital PR and brand strategies, SocialSEO can be the partner for all of your strategic communication needs.

PR + Communication = CUSTOMER GROWTH

No matter what business you’re in we can develop a PR strategy that integrates seamlessly with your existing marketing and increases your brand exposure.

We use a number of techniques to boost our clients’ public image and help them form a meaningful relationship with their target audience. To achieve this, we use tools such as press releases and statements for media, newsletters, participation at public events, etc.  We of course also utilise the Internet tools such as social media networks and blogs.  Through the mentioned tools, Social SEO give the target audience a better insight into their clients’ activities and products/services as well as increase publicity.

We pride ourselves in our great media relationships and understanding of the different media platforms.

Each media platform is different whether it’s radio, print, TV, or social media and therefore requires different pitches and strategies – we understand the difference.

We know that the media is always looking for news stories and guests that will keep their audience interested. That’s why we’re constantly monitoring the news and current events for issues that relate to our clients’ messages.

What You Can Expect

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Strategic planning

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Increased media interest

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Creative content

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Inreased publicity

Great Media Relationships

We pride ourselves in our great media relationships and understanding of the different media platforms.
Each media platform is different whether it’s radio, print, TV, or social media and therefore requires different pitches and strategies – we understand the difference.

Diverse Media Contacts

We plan targeted outreach with focused media lists for specific campaign goals.

Our media contacts include print, online, radio, TV and social media professionals.

High Rate of Uptake

We send appropriate information to the relevant person.

Our professional approach and understanding of how to pitch to the media ensures a high percentage of media coverage received for our clients.

Fantastic Relationships

Over the years we have built great relationships with suppliers and the media.

The benefits of these valued relationships are passed on to our clients.

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CORPORATE COMMUNICATIONS

Our clients draw from our extensive experience in corporate communication, whether it is for developing core messaging and strategies, reworking a website or partaking in an exhibition or speaking opportunity, SocialSEO will work with you to deliver on your corporate communications needs.

  • Core messaging strategy & development
  • Website copywriting & management
  • Conferences, events & exhibitions
  • Speaking opportunities & press conferences

MEDIA RELATIONS & PUBLICITY

The team at SocialSEO has developed a wide network of media contacts and relationships over the years. Our professional approach assists us in obtaining maximum exposure for our clients.

Our media services go far beyond merely writing and disseminating press releases – we work with our clients to ensure optimal relationship building between the brand and the media.

Our services include:

  1. Strategic PR campaigns targeting print, broadcast and online media
  2. Media liaison and relationship building
  3. Writing and dissemination of press releases
  4. Media interview and one-on-one meeting arrangement
  5. Media launches
  6. Media training

CONTENT DEVELOPMENT

We believe that almost all communication is driven by content.  SocialSEO will develop tailor-made content that works with all levels of your communication strategy and across multiple platforms.
In order to stand out from the crowd it is essential to create and place strategic content that tells your story and engages your audience.

Our content services are extensive and include:

  • Press releases
  • Feature articles
  • Advertorials
  • Thought leadership articles
  • Blog posts
  • Infographics
  • Social media content
  • Newsletters
  • Website content (SEO optimised)
  • Proofreading and editing services

SEO + Conversion Optimisation = MORE REVENUE