Pay Per Click Services

Pay-Per-Click (PPC) Marketing on platforms such as Google AdWords is one of the MOST effective ways to get the job done.

You may be familiar with the ads that show up on the top of Google when users perform a search. Those are ads purchased and created through Google AdWords. When potential customers search for something that your business offers, your ads pop up in this area.

The overall goal is to drive your target audience to your website. However, creating an affordable ad that actually converts can be somewhat complicated.

Chances are that you’ve tried using Google AdWords and gave up. If so, you are not alone. Many businesses fail to create effective campaigns that actually drive in new business as they are not skilled in this area; not to mention, things are constantly changing.

Pay Per Click Advertising + Laser Targeting = MORE REVENUE

PPC For Lead Generation

For any business, getting more customers is the MOST critical factor of staying afloat in today’s competitive market.

It’s already a proven fact that Digital Marketing can drive a large amount of new visitors to your website, increase conversions and help build more brand awareness.

Pay-Per-Click (PPC) Marketing on platforms such as Google AdWords and Facebook is one of the MOST effective ways to drive new leads to your business on tap.

What You Can Expect

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Qualified Leads ‘on tap’

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More high quality traffic

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Increased conversions, leads and sales

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Real Live Measurable Stats

How Can We Help You?

In addition to managing organic search efforts, as an experienced PPC Advertising agency, Social SEO’s Search Team can oversee all aspects of your pay-per-click (PPC) paid search campaigns. By consolidating your keyword information through strategic research and audits, Social SEO shapes search query-based campaigns to match advertisements with what consumers are actually searching for instead of guessing, decreasing your monthly costs and reducing ad spends, all while increasing the volume of traffic, increasing impressions and improving Quality Score averages.

Keyword Analysis

Social SEO starts your paid search campaign (PPC) by identifying the keywords your target audience uses when searching for your products and services. Based on this data, our team will help you select the most strategic keywords based on search frequency and relevance to your website’s content. These crucial first steps lead to buyer conversion once your users reach your landing pages.

Market Research

Social SEO understands the competitive landscape of paid search. The reality is your competition is probably targeting the same keywords you are, reaching your target audience and converting leads. Our SEO team surveys your competition’s strengths and weaknesses, revealing opportunities for you to outsmart them and win market share through PPC Advertising.

Click Optimisation

With stiff competition from organic listings and other paid ads, you have to win clicks with compelling ad copy that aligns to your business and offerings. Understanding what drives your consumer’s online purchasing behavior allows our paid search team to carefully craft the right type of campaign, ads and visuals that will attract the targeted and qualified PPC Advertising clicks your business needs.

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Content

As with any marketing strategy it is essential that you create great content for your PPC ads – failure to do so is going to result in those who click on your ads clicking the ‘back button’ within seconds. We have a skilled team who ensure that effective keyword research is carried out to ensure the correct topics and phrases are used in order to optimise each campaign.

Different keywords represent different levels of interest and intent; some search terms are used by people close to a conversion, while others are used by people still in the early stages of research. An understanding of target audience is also a very important skill when developing successful content.

Platform Selection

While Google is the most popular pay-per-click option, simply because of the volume of traffic it can provide, it is not the only platform. Facebook, Yahoo and Advertising.com are among the most popular PPC traffic sources. Let out team asses your requirements and budget and suggest the best platform option for you.

Viral Marketing

Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.
Viral marketing typically supplies its audience with something of value for free. This can be something as simple as an amusing song or game. Whatever the viral content is, it must encourage people to share with others so as many people as possible receive the content’s message.
Viral marketing is useful as a stand-alone marketing tool or as a part of a larger campaign that uses multiple kinds of marketing. It is especially attractive to smaller businesses or companies because viral marketing can be a cheaper alternative to traditional marketing efforts.

Relationship Development

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Demographic & Statistical Insights

PPC campaigns are a great way to gather valuable statistics and insight about your target audience

Social Media + Customer Engagement = MORE REVENUE