10 Benefits of Social Media for Business

There was a time when social media was considered by some as a passing fad.  It was thought to be something that “the kids” were wasting their time on and businesses could never really benefit from.  Over time, the sceptics were proved wrong. There are over 3 billion...

How Does PPC Work?

Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time bidding to direct traffic to websites. Advertisers only pay when the ad is actually clicked by an end user, or the “searcher.” The end user types a search query...

Why Your Business Needs a Social Media Strategy

In this age of the empowered customer, a deliberate and planned approach to social media helps companies keep their fingers on the pulse of what's important to their customers. Companies that embrace social media as a central part of their strategy quickly realise...

Seven Important Reasons Why All Companies need SEO.

  SEO, or Search Engine Optimisation, is the process of optimising various factors of your website, and how other websites link to it, in order to obtain higher positioning in the search engine results pages. Studies show that websites listed on the first page of...