How Does PPC Work?

How Does PPC Work?

Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time bidding to direct traffic to websites. Advertisers only pay when the ad is actually clicked by an end user, or the “searcher.” The end user types a search query...
Why Your Business Needs a Social Media Strategy

Why Your Business Needs a Social Media Strategy

In this age of the empowered customer, a deliberate and planned approach to social media helps companies keep their fingers on the pulse of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly...