SEO, or Search Engine Optimisation, is the process of optimising various factors of your website, and how other websites link to it, in order to obtain higher positioning in the search engine results pages.
Studies show that websites listed on the first page of a search engine query get 71.33% of the clicks, while being on the second page will get you a mere 5.59%. Further, the top five results on the first page get 67.60% of all clicks. From this it is quite obvious that those first 5 positions are extremely desirable, and here is why:
- It still works – First of all, the techniques employed to enhance search engine optimisation still work well. While data involving organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed recently can confirm this. Joshua Guerra, CEO of advertising business BIZCOR says “As long as you are focusing on optimal user experience while performing methodical search engine optimisation strategies, you will be rewarded with higher positioning and organic traffic.”
- It’s not going to stop functioning any time soon – Based on the way search engines seem to be developing, it isn’t likely that SEO will cease to work any time in the foreseeable future. To some degree, even video and sound searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of search engine optimisation techniques as long as it exists.
- It’s cost-effective – In comparison to the prices related to other forms of online marketing such as social media marketing, PPC advertising, or purchasing leads for an email marketing program, SEO provides fairly great ROI. While PPC drives more revenue and social media could be more significant for your image, your organic search engine optimisation in many ways remains the bedrock of your online presence.
- Search engines claiming more market share – Somewhere between 80-90% of customers check online reviews before making a purchase, and this amount is only anticipated to grow. It will not be long before basically everyone is hunting for products and services online. Do you want customers to be able to find your company, or not? Without organic SEO in position, people are going to have a very difficult time finding you and will instead find your competitors.
- Increase of mobile bandwidth and local search optimisation – the quantity of traffic delivered through mobile devices is anticipated to surpass that delivered through more traditional desktop devices. Including local search optimisation, has opened up a completely new world of efficient SEO techniques for companies as a result of this dramatic explosion in mobile usage.
- A lack of a healthy online profile is extremely damaging to your business – With every single update to its search algorithm, Google and other engines change how they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are given pretty high importance with regard to their impact on your rankings. Not building a healthy content profile spread out over months is likely damaging your organisation, as it is now definitely among the factors Google evaluates when looking at your site.
- It is being done by your competitors – “Remember, SEO is a never ending process,” says Jason Bayless, owner of BestSeoCompanies.com, a site which monitors and ranks the efficacy and service of many of the leading SEO providers in the USA. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That is a basic fact of how the process works.” Ignoring this invaluable tool for your business allows your competitors to take all these new leads without you even competing.
Investing in organic search engine optimisation is more important now than ever before. Your company undoubtedly has to have an SEO strategy in place if you’re serious about succeeding when it comes to online marketing; it is still one of the single most significant components of any organisation’s branding efforts and on-line existence.